Advertising agencies in lebanon
Advertising agencies in lebanon

The challenge

Arab i faced the complex challenge of reaching a broader and more diverse audience across the Arab world while keeping their content relevant, engaging, and localized. In a competitive digital media landscape, they needed targeted digital marketing campaigns that could increase viewership and strengthen brand recognition. The key was to use data-driven insights and automation to consistently refine and improve performance across all marketing channels.

Advertising agencies in lebanon
Advertising agencies in lebanon
Advertising agencies in lebanon

The solution

Doova collaborated closely with Arab i to craft a custom marketing roadmap. We began by analyzing user behavior and regional trends to build hyper-targeted ad campaigns tailored to specific demographics and locations. Using AI-powered analytics, we optimized paid advertising for maximum reach and ROI. Simultaneously, we designed a strategic content plan for social media that kept audiences engaged, boosted visibility, and elevated the brand’s voice across platforms.

Advertising agencies in lebanon
Advertising agencies in lebanon
Advertising agencies in lebanon

The result

In just three months, Arab i saw a 100% increase in brand awareness. Social media engagement grew rapidly thanks to consistent, high-impact content and well-targeted ads. The platform’s online presence expanded significantly across the Arab world, and the advertising campaigns achieved exceptional ROI. These results reflect the effectiveness of combining tech solutions, creativity, and AI to support scalable, results-driven digital marketing.

Advertising agencies in lebanon
Advertising agencies in lebanon
Advertising agencies in lebanon

Conclusion

This project illustrates the power of AI-powered digital marketing in transforming brand visibility and performance—especially in a dynamic regional market like the Arab world. By leveraging smart tech solutions and personalized campaign strategies, we helped Arab i scale faster, reach the right audiences, and drive lasting engagement. It’s a clear example of how Doova uses innovation and insight to deliver high-performance marketing outcomes across Lebanon and the wider region.

Arab i: Enhancing Digital Presence

Arab i, an online TV platform targeting the Arab world, partnered with Doova to develop a comprehensive digital marketing strategy focused on increasing engagement and expanding brand awareness. The project aimed to improve their social media presence, create impactful content, and optimize paid ads across multiple Arab regions—using the latest in AI-powered marketing and tech solutions.

Project type

Digital Marketing

Year

2024

Client

Arab i